---
Title: "How to Manage Customer Feedback: A 6-Step System"
Url: "https://computer.io/answers/how-to-manage-customer-feedback"
Topic: "Customer experience"
Description: "Manage customer feedback: collect it in one place, tag themes, link it to accounts and backlog items, prioritize by impact and close the loop."
---

# How do you manage customer feedback?

Manage customer feedback by collecting it from every channel into one system, tagging each item by theme and product area, linking it to the customer account and to backlog items, prioritizing by how many customers and how much revenue it affects, assigning owners, and closing the loop by telling customers what you changed.

## Six steps

| Step | Detail |
|---|---|
| Collect | Surveys, tickets, calls, reviews, sales notes, in-app |
| Centralize | One place, linked to the customer record |
| Tag | Theme, product area, sentiment |
| Link | Connect to bugs and feature requests |
| Prioritize | Accounts affected, revenue, strategic fit |
| Close the loop | Notify customers when it ships |

## Tips

Use AI to group similar feedback and summarize themes, but keep a human owner for decisions. Report the top five themes to leadership monthly.

## FAQ

### What is customer feedback management?

The process of collecting, organizing, analyzing and acting on what customers tell you.

### What tools are used to manage customer feedback?

Survey tools, help desks, product feedback tools, and platforms that link feedback to CRM and engineering backlogs.

### How do you close the feedback loop?

Tell customers what you did with their feedback, especially when a requested fix or feature ships.

## Related terms

- [Voice of the customer (VoC)](https://computer.io/glossary/voice-of-the-customer)
- [Product backlog](https://computer.io/glossary/product-backlog)

## How Computer helps

- [Enterprise search and answers](https://devrev.ai/enterprise-search-and-answers)

## Further reading

- [Customer feedback management](https://devrev.ai/blog/customer-feedback-management)
- [Vistas customer requests](https://devrev.ai/blog/vistas-customer-requests)
- [Support metrics to share with product](https://devrev.ai/blog/support-metrics-to-share-with-product)