How do you offer multilingual customer support?

Offer multilingual customer support by detecting each customer's language automatically, answering routine questions with an AI agent that responds natively in that language, translating your help center, routing complex issues to bilingual agents where you have them, and using real-time translation so other agents can handle chats and emails in any language.

Building blocks

BlockPurpose
Language detectionTag every conversation with its language
AI agent in native languageResolve routine requests without translation lag
Translated help centerSelf-service for top articles in key languages
Language-based routingSend to bilingual agents first
Real-time translationLet any agent respond with translated replies
GlossaryKeep product terms consistent across languages

Prioritize languages

Start with the languages that represent most of your non-English volume or revenue. Translate your top articles first, not the whole help center.

Quality checks

Have native speakers review samples of AI and translated replies monthly, especially for legal, billing and security topics.

Frequently Asked Questions

Language

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