How do you reduce AI hallucinations in customer support?

Reduce AI hallucinations in customer support by grounding every answer in current, approved company data, requiring the AI to cite its sources, instructing it to say it doesn't know and hand off when information is missing, limiting it to defined topics, keeping knowledge accurate, and testing changes against a set of real questions before release.

Causes and fixes

CauseFix
No relevant data retrievedBetter retrieval, more complete knowledge
Stale contentLive sync with source systems
Missing relationships between recordsConnected data such as a knowledge graph
Over-eager instructionsAllow “I don’t know” and handoff
Open-ended scopeRestrict to supported topics
Untested changesEvaluation sets before release

Monitor in production

Sample conversations weekly, track answers flagged as wrong, and add every failure to your evaluation set.

Frequently Asked Questions

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