How do you write good canned responses?

Good canned responses are short, specific and easy to personalize. Write them for one situation each, open with the customer's name and a line that reflects their issue, give the answer or next step in plain language, link to one resource, and close with a clear offer of help. Review and retire them regularly.

A simple template

Hi {name}, thanks for flagging {issue}. {Answer or next step in one or two sentences}. {Link to one resource}. If that doesn’t solve it, reply here and I’ll take a closer look.

12 examples

SituationCanned response
Acknowledge a ticket“Thanks, {name}. I’ve got your request and will reply by {time}.”
Need more information“Could you share your order number and a screenshot of the error? That lets me check right away.”
Known bug“You’re right, this is a bug we’re fixing. I’ve linked your account so you’ll hear when it ships.”
Feature request“Thanks for the idea. I’ve logged it with the product team and added your use case.”
Refund approved“I’ve issued your refund of {amount}. It should appear in 5 to 10 business days.”
Password reset“Here’s a reset link: {link}. It expires in 30 minutes.”
Escalation“I’ve passed this to our {team} specialists with everything you’ve shared, so you won’t need to repeat it.”
Delay apology“I’m sorry this is taking longer than promised. Here’s where things stand: {status}.”
Closing“Glad that’s sorted. If anything else comes up, just reply here.”
Out of hours“We’re offline until {time}, but your message is in the queue.”
Angry customer“I understand why this is frustrating. Let’s fix it now: {step}.”
Cancellation“I’ve cancelled your plan. Your data stays available until {date} if you change your mind.”

Keep them from sounding robotic

Always edit the first line. Remove responses nobody uses. Track which ones lead to reopened tickets. AI assistants can now draft a personalized reply from the same approved content, which keeps the consistency without the copy-paste tone.

Frequently Asked Questions

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