---
Title: "What Is Customer Analytics? Types and Examples"
Url: "https://computer.io/glossary/customer-analytics"
Topic: "Metrics"
Description: "Customer analytics is the process of collecting and analyzing customer data to understand behavior and make better decisions. Types, examples and tools."
---

# What is customer analytics?

Customer analytics is the process of collecting and analyzing data about customers, including behavior, purchases, product usage, support interactions and feedback, to understand what they need and predict what they will do, so companies can improve products, service, marketing and retention.

## Types

| Type | Question |
| --- | --- |
| Descriptive | What happened? |
| Diagnostic | Why did it happen? |
| Predictive | What will happen? |
| Prescriptive | What should we do? |

## Example uses

Churn prediction, segmentation, product adoption, support drivers and lifetime value.

## Data sources

CRM, product analytics, support tickets, surveys and billing. Connecting them gives a full picture.

## FAQ

### What are the four types of customer analytics?

Descriptive, diagnostic, predictive and prescriptive.

### What tools are used for customer analytics?

Analytics platforms, CDPs, BI tools and CRM or support platforms.

### How does AI help customer analytics?

It finds patterns, predicts behavior and lets people ask questions in plain language.

## Related terms

- [Omnichannel analytics](https://computer.io/glossary/omnichannel-analytics)
- [Customer health score](https://computer.io/glossary/customer-health-score)
- [Sentiment analysis](https://computer.io/glossary/sentiment-analysis)

## How Computer helps

- [Enterprise search and answers](https://devrev.ai/enterprise-search-and-answers)

## Further reading

- [Types of customer analytics](https://devrev.ai/blog/types-of-customer-analytics)