---
Title: "What Is Customer Centricity? Meaning and Examples"
Url: "https://computer.io/glossary/customer-centricity"
Topic: "Customer experience"
Description: "Customer centricity means putting customers' needs at the center of decisions across product, service and sales. Meaning, examples and measurement."
---

# What does customer-centric mean?

Customer centricity is a business approach that puts customers' needs and experiences at the center of decisions across the company, from product design to service, sales and operations, so that every team works from a shared understanding of the customer and measures success by customer outcomes.

## Principles

| Principle | In practice |
| --- | --- |
| Shared customer view | Every team sees the same history |
| Listen continuously | Feedback from tickets, surveys, usage |
| Measure outcomes | Retention, effort, satisfaction |
| Empower the front line | Staff can fix problems quickly |
| Close the loop | Tell customers what changed |

## Example

A software company links every support ticket to bugs and feature requests, so product managers can see how many customers each issue affects and prioritize accordingly.

## Customer-centric approach vs product-centric

Product-centric companies start from features; customer-centric companies start from problems customers need solved.

## FAQ

### What is a customer-centric approach?

A way of operating where customer needs drive decisions and metrics.

### What is customer-centric marketing?

Marketing based on customer needs and data, personalized to segments and individuals.

### How do you measure customer centricity?

Through retention, NPS, CSAT, customer effort and how fast feedback becomes improvements.

## Related terms

- [Customer focus](https://computer.io/glossary/customer-focus)
- [Customer experience (CX)](https://computer.io/glossary/customer-experience)
- [How do you become customer-centric?](https://computer.io/answers/how-to-be-customer-centric)

## How Computer helps

- [Enterprise search and answers](https://devrev.ai/enterprise-search-and-answers)

## Further reading

- [Customer centric](https://devrev.ai/blog/customer-centric)
- [Customer focus](https://devrev.ai/blog/customer-focus)