What is generative AI?
Generative AI is a type of artificial intelligence that creates new content, such as text, images, code, audio or video, based on patterns learned from large amounts of training data. Large language models are the best-known example, producing human-like text in response to prompts.
How it works
Models are trained on huge datasets to predict likely next words, pixels or sounds. Given a prompt, they generate new output that follows those learned patterns.
Business uses
| Use | Example |
|---|---|
| Support | Draft and send grounded answers |
| Knowledge | Summarize and write articles |
| Sales | Draft emails and proposals |
| Engineering | Generate code and tests |
| Analytics | Answer data questions in plain language |
Generative vs agentic AI
Generative AI creates content. Agentic AI uses generative models to plan and take actions toward goals.
