What is in-app support?
In-app support is help delivered inside a software product or mobile app, such as chat widgets, contextual help articles, guided tours and AI agents, so users can get answers without leaving what they're doing. Because it knows where the user is, it can give more relevant help.
Types
| Type | Example |
|---|---|
| Chat widget | Talk to AI or an agent |
| Contextual help | Article for the current screen |
| Tours | Onboarding walkthroughs |
| Tooltips | Explain a field |
| Feedback | Report a bug with a screenshot |
Benefits
Faster answers, fewer tickets, richer context for agents, and higher feature adoption.
