---
Title: "What Is Product-Led Growth (PLG)? Examples"
Url: "https://computer.io/glossary/product-led-growth"
Topic: "Product and engineering"
Description: "Product-led growth (PLG) is a strategy where the product itself drives acquisition, conversion and expansion, often via free trials or freemium plans."
---

# What is product-led growth (PLG)?

Product-led growth (PLG) is a go-to-market strategy in which the product itself drives customer acquisition, conversion and expansion, usually through free trials, freemium plans and self-serve onboarding, so users experience value before talking to sales.

## PLG vs sales-led

|  | Product-led | Sales-led |
| --- | --- | --- |
| First touch | Product | Sales rep |
| Conversion | Self-serve | Negotiated |
| Typical deal | Smaller, many | Larger, fewer |

## Key metrics

Activation rate, time to value, free-to-paid conversion and product-qualified leads.

## Support in PLG

In-app help and AI agents matter because users self-serve at scale.

## FAQ

### What is a product-qualified lead?

A user whose product usage signals readiness to buy.

### Can PLG work for enterprise?

Often as a hybrid with sales.

### Why does support matter for PLG?

Fast self-serve help keeps users activating and converting.

## Related terms

- [In-app support](https://computer.io/glossary/in-app-support)
- [Customer self-service](https://computer.io/glossary/customer-self-service)
- [Customer health score](https://computer.io/glossary/customer-health-score)

## How Computer helps

- [Pricing](https://computer.io/pricing)

## Further reading

- [Product led growth](https://devrev.ai/blog/product-led-growth)